Matthew's Media Blog

Clay says this about the change in consumption... "for the first time in the history of television, some cohorts of young people are watching TV less than their elders[…] young populations with access to fast, interactive media are shifting their behavior away from media that presupposes pure consumption" Consumption is the act of using a good, resource or service. Clay has views on the future of all forms of media as Clay says... "when we use a network, the most important asset we get is access to one another. We want to be connected to one another, a desire that the social surrogate of television deflects, but one that our use of social media actually engages"

What does it mean to be a fan? abbreviated form of the word ‘fanatic’ it has roots in the Latin word ‘fanaticus’ ‘fanaticus’ meant ‘a temple servant, a devotee’ Henry Jenkins says that ‘the relationship between readers and writers [is] an ongoing struggle for possession of the text and for control over its meanings’. Jenkins also says that the are stereotypical fans the characteristics include:  that the fans are brainless consumers they devote their lives to worthless knowledge they place inappropriate importance on cultural material they are social misfits, emotionally immature they are unable to separate fantasy from reality Jenkins says that there are 5 levels of activity for a fan, these levels include: Number 1, a particular mode of reception:this means that fans watch with a mixture of ‘emotional proximity and critical distance'. Number 2, particular interpretive practices, this means that a fan will create ‘strong parallels between their own l...

 Evelyn Homes Article In the corner of the screen you can see the phrase "friend and counsellor to those with a personal problem" and this helps give the article a more informal feel, like you've got a trusted and lifelong friend to help you, comfort you, and support you through the troubled times, however there are many times in articles where this is not the case, and in the "Risk of Lost Love" article Evelyn blames the writer of the letter for not being a "warm and loving wife", and constantly berates her for not showing complete subservience to her man. The picture of Evelyn is of a more mature lady, and this is a wise editorial move as if there was a picture of a lady in her mid-20s, no one would take the advice seriously as they would believe that she hasn't been experienced in troubles such as adultery and an over-worked, stressed out housewife. Instead, a mature woman offers comfort as she would've had more experience or witnessed m...

What is a colony? a country or area under the full or partial political control of another country and occupied by settlers from that country. Gilroy believes that colonial discourses continue inform contemporary attitudes to race and ethnicity in  the post colonial era. Civilization-ism  constructs racial hierarchies and sets up binary oppositions based on notions of otherness. An example is the British empire, in 1913 the British empire held way over 412 million people,23% of the worlds population. Britain post-imperial postcolonial melancholia demonstrates its failure to let go of a long gone imperial past reproduces in the present imperial impulse. A target of impulse may be an immigrant.

Compare how gender is represented in this Nivea advertisement and the Tide advertisement you have studied. In your answer you must include: • Consider the use of media language to convey meaning • Consider how the representations construct versions of reality • Consider the similarities and differences in how audiences are positioned by the representations In both adverts a strong sense of gender is presented by the editor of the adverts. Even though they are 50 years different in age, the core elements of the adverts show a gender focus element. Leibniz van Zoonen says that while adverts do portray women in a sexualised manner, often nude or with a limited amount of clothing on, the images are presented for the ‘male gaze’, while men are shown as a spectacle. In the Nivea advert the male is at the centre of the image and looks in control and showing off his stereotypical attractive male body. He is also looking and laughing at the camera, this is used to break the forth w...

There firms that control industry: British board of film classification - BBFC, their opinion is not legally binding. People mainly trust the label that is put on the film, as not everybody knows the criteria. They have the ability to ban films if they are unethical, for example straw dogs. The British Board of Film Censors was set up in 1912 by the film industry as an independent body to bring a degree of uniformity to the classification of film nationally. Statutory powers on film remain with the local councils, which may overrule any of the BBFC’s decisions, passing films we reject, banning films we have passed, and even waiving cuts, instituting new ones, or altering categories for films exhibited under their own licensing jurisdiction. independent press standards organisation -IPSO, IPSO helps to uphold professional standards in journalism. We monitor our members' compliance with the Editors' Code, provide guidance and training, and can carry out standards investigat...

code 1:- Hermetic code, this is the way a story avoids telling the truth or revealing all the facts, in order to drop clues through out that will add to the mystery. code 2:-The enigma code, The way tension is built up and the audience is left guessing what will happen next. code 3:-The semantic code, the code points to any element in the text that suggests a particular, often additional, meaning by way of connotation which the story suggests. code 4:-The symbolic code, similar to the semantic code, however it acts on a wider level- organizing semantic meanings into broader and deeper sets of meaning. code 5:-the cultural code, this looks at the audiences wider cultural knowledge, morality and ideology. This gives more context and meaning to a text, it references how we think. 

Saving Private Ryan High volume- The waves are used to create a feeling of being there and intense drama, as they are crashing over the top orders being given out- by tom hanks,creates the stress that there was in the boat. The bullets pinging around the boat creates a felling of being weak as you cant stop the bullets.This is also emphasized by the explosion and chaos taking place on the beach. Constant sound gives the impression that there is no time to think on the beach, as you are constantly under pressure. This is also shown by the sound of the slow motion around Tom Tanks. 

He researched how an audience reacted to what they see. He found that people associated certain symbols with a meaning. An example of this is when we subconsciously react to a change in traffic lights. He believed that we don't have to think about the change in colour because it is integrated into minds. This is used in films and advertising, for example red is associated with a villain or evil/danger. In semiotics, there are two main forms they are denoted and connotative. There are two subcategories to connotative: these are indexical and symbolic. The indexical has a cause and a effect, while symbolic has a link forced  by culture. 

I have been learning about the Stuart Hall theory .This is a active audience theory, this is were the audience takes an active role in the media. The theory states that there are messages in every form of media, people (the audience) will decode this message in their own way. An example of a miss interpreted piece of media is Miley Cyrus's "we cant stop" music video, she made it to stop the constant idea of Hanna Montana, it backfired as it was seen as 'disgraceful'. There are the 3 different types of audience: Dominate-they agree with the views of the media. negotiated- at a comprise between dominant and opposition.  opposition-they don't agree at all and reject its ideas.