Other Woman Articles
Evelyn Homes Article
In the corner of the screen you can see the phrase "friend and counsellor to those with a personal problem" and this helps give the article a more informal feel, like you've got a trusted and lifelong friend to help you, comfort you, and support you through the troubled times, however there are many times in articles where this is not the case, and in the "Risk of Lost Love" article Evelyn blames the writer of the letter for not being a "warm and loving wife", and constantly berates her for not showing complete subservience to her man.
The picture of Evelyn is of a more mature lady, and this is a wise editorial move as if there was a picture of a lady in her mid-20s, no one would take the advice seriously as they would believe that she hasn't been experienced in troubles such as adultery and an over-worked, stressed out housewife. Instead, a mature woman offers comfort as she would've had more experience or witnessed more troubles in marriages and has seen more attitudes change when it comes to more sensitive subjects, such as pre-marital sex and death.
The headline of the articles can often be misleading, with the Risk of Lost Love headline, you can imagine the article being about a couple having arguments and constantly finding each other bickering and fighting over the smallest of things, and that they hope to reconcile with the one they love, but the article actually deals with a woman who's fighting with another woman for their man. The woman would have been seen as desperate to keep her man, while it would've been seen as acceptable for the man to find as many partners as possible, even if they are married.
Kitchen Article
The entire article is set across a double spread the title of the article is in large font in red writing helping it stand out. As opposed to the majority of the articles in this magazine this is in colour which would allow it to stand out within the magazine. The article itself being about having a great kitchen in a woman's magazine is very sexist and prototypical of the time in which a man would be out working while a woman would stay at home in the kitchen most of the time as they were seen as inferior and served the men around the world. The article mostly consists of images with small amounts of writing about "the seven star tips for your kitchen" which will improve your kitchen and be money saving. the images are mostly stills and wide angle shots of various kitchens meant to suggest these are really nice kitchens and you want your kitchen to look like this, however two photos contain people in them one shows a grown woman smiling at her new sink while the other shows an adolescent girl and a young boy in the kitchen preparing a meal the boy looks very distressed and like he doesn't want to be in the kitchen while the girl looks happy about this this is again stereotypical of the time as girls were brought up believing that they were meant to be in the kitchen whereas boys were raised to be working citizens. On top of this some of the text can be interpreted as sexist language for instance when describing a sink it states that "It's so easy any girl can assemble it" this is can be interpreted as meaning that all women are dumb and need men to help follow instructions when assembling pieces of equipment such as a sink.
All prices on the magazines article are fairly cheap ranging from under 10 shillings to 20 pounds with the average wage of the time being around 10 shillings an hour this sets a very nice target audience for the magazine.
In the corner of the screen you can see the phrase "friend and counsellor to those with a personal problem" and this helps give the article a more informal feel, like you've got a trusted and lifelong friend to help you, comfort you, and support you through the troubled times, however there are many times in articles where this is not the case, and in the "Risk of Lost Love" article Evelyn blames the writer of the letter for not being a "warm and loving wife", and constantly berates her for not showing complete subservience to her man.
The picture of Evelyn is of a more mature lady, and this is a wise editorial move as if there was a picture of a lady in her mid-20s, no one would take the advice seriously as they would believe that she hasn't been experienced in troubles such as adultery and an over-worked, stressed out housewife. Instead, a mature woman offers comfort as she would've had more experience or witnessed more troubles in marriages and has seen more attitudes change when it comes to more sensitive subjects, such as pre-marital sex and death.
The headline of the articles can often be misleading, with the Risk of Lost Love headline, you can imagine the article being about a couple having arguments and constantly finding each other bickering and fighting over the smallest of things, and that they hope to reconcile with the one they love, but the article actually deals with a woman who's fighting with another woman for their man. The woman would have been seen as desperate to keep her man, while it would've been seen as acceptable for the man to find as many partners as possible, even if they are married.
Kitchen Article
The entire article is set across a double spread the title of the article is in large font in red writing helping it stand out. As opposed to the majority of the articles in this magazine this is in colour which would allow it to stand out within the magazine. The article itself being about having a great kitchen in a woman's magazine is very sexist and prototypical of the time in which a man would be out working while a woman would stay at home in the kitchen most of the time as they were seen as inferior and served the men around the world. The article mostly consists of images with small amounts of writing about "the seven star tips for your kitchen" which will improve your kitchen and be money saving. the images are mostly stills and wide angle shots of various kitchens meant to suggest these are really nice kitchens and you want your kitchen to look like this, however two photos contain people in them one shows a grown woman smiling at her new sink while the other shows an adolescent girl and a young boy in the kitchen preparing a meal the boy looks very distressed and like he doesn't want to be in the kitchen while the girl looks happy about this this is again stereotypical of the time as girls were brought up believing that they were meant to be in the kitchen whereas boys were raised to be working citizens. On top of this some of the text can be interpreted as sexist language for instance when describing a sink it states that "It's so easy any girl can assemble it" this is can be interpreted as meaning that all women are dumb and need men to help follow instructions when assembling pieces of equipment such as a sink.
All prices on the magazines article are fairly cheap ranging from under 10 shillings to 20 pounds with the average wage of the time being around 10 shillings an hour this sets a very nice target audience for the magazine.
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