Matthew's Media Blog

Saving Private Ryan High volume- The waves are used to create a feeling of being there and intense drama, as they are crashing over the top orders being given out- by tom hanks,creates the stress that there was in the boat. The bullets pinging around the boat creates a felling of being weak as you cant stop the bullets.This is also emphasized by the explosion and chaos taking place on the beach. Constant sound gives the impression that there is no time to think on the beach, as you are constantly under pressure. This is also shown by the sound of the slow motion around Tom Tanks. 

·          Layout and design : how is the advert constructed? Consider where the images and text are placed and the effect of this. ·          Central image: what is it and why had it been chosen? What does it communicate about the product? ·          Typography and graphics: what can you say about the font styles used or any graphics that appear in the advert? How to they help to persuade the audience? ·          Visual codes: how has the print advert communicated messages through the use of colour, expression, gesture and technique. ·          Colour: is there a colour scheme and, if so, what does this suggest? Does it link to some element of the product? Is it part of the branding? What message does it communicate about the product itself? ·          Print technical codes : consider the camera angles, shots, lighting, editing techniques, for example airbrushing, that are used in the advert. How to they communicate messages? ·          Language and mode of address :

He researched how an audience reacted to what they see. He found that people associated certain symbols with a meaning. An example of this is when we subconsciously react to a change in traffic lights. He believed that we don't have to think about the change in colour because it is integrated into minds. This is used in films and advertising, for example red is associated with a villain or evil/danger. In semiotics, there are two main forms they are denoted and connotative. There are two subcategories to connotative: these are indexical and symbolic. The indexical has a cause and a effect, while symbolic has a link forced  by culture. 

1950s America by Matthew Doran on Scribd

Levi Strauss was born in France around 1900. He was an Anthropologist, this is the study of various human aspects within past and present societies. He believed that the way we gave words meaning was by comparing it with the opposite of what that word is connected to. He called this theory Binary Opposition. Some examples of these are Boy vs Girl and Good vs Evil. This theory applies to films because it is used frequently to present the storyline and clearly resemble their ideas, for example, who is the hero and who is evil. He states that conflict is based on binary opposites, making these the center of a narrative structure.

In every piece of TV, film and video the camera will almost certainly be moving. The movement is used to create suspense or tension, the use of tracking and zoom are used normally in different context (apart from examples like Jaws, at 2 minutes). The use of zooming out when the camera is tracking in creates a feeling of bewilderment due to the complete dis-coordination of the movement. The movement is unnatural and makes you feel uneasy and uncomfortable, just like the main character. Also we talked about fight scenes and how camera movement can influence the tension and drama. The camera in a good fight scene ,like The Bourne Identity, the camera should constantly be on the move.   We compared this scene to a scene in Star Trek in the 1980,s that had a limited amount of camera movement, the impact was completely different to the Bourne Identity. The camera does not follow the action giving the impression of not beaning in the moment; therefore not building up as much ten

We watched a scene from Superman Returns and American Gangster. We were asked to say who was dominant: in superman, the robber at the start is dominant as there were lots of low angle shots, therefore leading to a dominant effect. Then superman came into the shot and became the dominant figure. The use of low angle and high angle shots are used to give a hierarchy with the people in the scene.

Camera Shots by Matthew Doran on Scribd