Matthew's Media Blog

Compare how gender is represented in this Nivea advertisement and the Tide advertisement you have studied. In your answer you must include: • Consider the use of media language to convey meaning • Consider how the representations construct versions of reality • Consider the similarities and differences in how audiences are positioned by the representations In both adverts a strong sense of gender is presented by the editor of the adverts. Even though they are 50 years different in age, the core elements of the adverts show a gender focus element. Leibniz van Zoonen says that while adverts do portray women in a sexualised manner, often nude or with a limited amount of clothing on, the images are presented for the ‘male gaze’, while men are shown as a spectacle. In the Nivea advert the male is at the centre of the image and looks in control and showing off his stereotypical attractive male body. He is also looking and laughing at the camera, this is used to break the forth w...

'How does media language incorporate viewpoints and ideologies in these  front pages?’        [15] On the front cover of the sun there are lots of anti-trump   phrases and pictures. This is shown firstly in the headline as it says”16 year after joke Simpsons prophecy. This suggests that nobody thought trump should of won the vote, and it would only happen in a dream situation, and is a mockery of the USA president. moreover the fact that he vote is seen as a “joke” suggest that it is a laughing matter, and shouldn’t be happening. The sense of the “joke” carries on into the central image, as the integrated intertextuality of Homer Simpson is exclaiming “Do ’oh” this means “oh ’no”. Homer is a well-known American, and international, icon. The use of hypothermic needle, may lead to people who watch the Simpsons as they were growing up. As homer fans would ant to agree with his view point. Moreover, the combination of the elements shown in the paragra...