'End of audience’ theory- Clay Shirky

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Clay says this about the change in consumption...

"for the first time in the history of television, some cohorts of young people are watching TV less than their elders[…] young populations with access to fast, interactive media are shifting their behavior away from media that presupposes pure consumption"

Consumption is the act of using a good, resource or service.

Clay has views on the future of all forms of media as Clay says...

"when we use a network, the most important asset we get is access to one another. We want to be connected to one another, a desire that the social surrogate of television deflects, but one that our use of social media actually engages"



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