Fandom- Henry Jenkins

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What does it mean to be a fan?
  • abbreviated form of the word ‘fanatic’
  • it has roots in the Latin word ‘fanaticus’
  • ‘fanaticus’ meant ‘a temple servant, a devotee’
Henry Jenkins says that ‘the relationship between readers and writers [is] an ongoing struggle for possession of the text and for control over its meanings’. Jenkins also says that the are stereotypical fans the characteristics include: 
  • that the fans are brainless consumers
  • they devote their lives to worthless knowledge
  • they place inappropriate importance on cultural material
  • they are social misfits, emotionally immature
  • they are unable to separate fantasy from reality
Jenkins says that there are 5 levels of activity for a fan, these levels include:
  • Number 1, a particular mode of reception:this means that fans watch with a mixture of ‘emotional proximity and critical distance'.
  • Number 2, particular interpretive practices, this means that a fan will create ‘strong parallels between their own lives and the events of the series’
  • Number 3, A base for consumer activism, this means that fans will speak back to the network and give reviews on the film or other form of media. They will do this if they are unhappy with certain aspects of the media.
  • Number 4, cultural and production and practices, this is were the fandom generates its own genres and develops alternative institutions of production, distribution exhibition and consumption’
  • Number 5, alternative social communities, this is were the fandom offers ‘not so much an escape from reality as an alternative reality’
Finally, Henry Jenkins says ‘fans possess not simply borrowed remnants snatched from mass culture, but their own culture built from the semiotic raw materials the media provides’.

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