Stuart Hall- Reception theory

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I have been learning about the Stuart Hall theory .This is a active audience theory, this is were the audience takes an active role in the media.

The theory states that there are messages in every form of media, people (the audience) will decode this message in their own way.

An example of a miss interpreted piece of media is Miley Cyrus's "we cant stop" music video, she made it to stop the constant idea of Hanna Montana, it backfired as it was seen as 'disgraceful'.

There are the 3 different types of audience:
  • Dominate-they agree with the views of the media.
  • negotiated- at a comprise between dominant and opposition. 
  • opposition-they don't agree at all and reject its ideas.    

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