Matthew's Media Blog

this advert suggests: Black person, suggests that the person could be from Africa as the background is Barron, also an image of a Black African has the connotation of a poor and unfortunate, this is the opposite to the normal LouBoutin customers.      The Anti-capitalist view is shown through the inequality between the rich white shoes that LouBoutin normally sells shoes to, and the poor African who is wearing plastic bottles on their feet for protection. "Red soles are always in season" suggests that a persons feet in a poorer nation are always bleeding or blistered due to the lack of footwear, the red soles are associated with the LouBoutin range, it is almost a trade mark.  The use of the actual name of the product gives the advert a realistic and well known feel. Normal LouBoutin shoes cost around £400, the contrast is shown with the worthless plastic shoes. The audience is made to feel guilt and embarrassed. 

 Evelyn Homes Article In the corner of the screen you can see the phrase "friend and counsellor to those with a personal problem" and this helps give the article a more informal feel, like you've got a trusted and lifelong friend to help you, comfort you, and support you through the troubled times, however there are many times in articles where this is not the case, and in the "Risk of Lost Love" article Evelyn blames the writer of the letter for not being a "warm and loving wife", and constantly berates her for not showing complete subservience to her man. The picture of Evelyn is of a more mature lady, and this is a wise editorial move as if there was a picture of a lady in her mid-20s, no one would take the advice seriously as they would believe that she hasn't been experienced in troubles such as adultery and an over-worked, stressed out housewife. Instead, a mature woman offers comfort as she would've had more experience or witnessed m

The Adbusters Media Foundation is a Canadian-based not-for-profit, pro-environment organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia. Adbusters describes itself as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age." Characterized by some as anti-capitalist or opposed to capitalism, it publishes the reader-supported, advertising-free Adbusters, an activist magazine with an international circulation of 120,000 by the late 2000s devoted to challenging consumerism.

Woman Industry by Matthew Doran on Scribd

Postmodernism is a broad movement that developed in the mid- to late-20th century across philosophy, the arts, architecture, and criticism and that marked a departure from modernism. Postmodernism came after the Second World War and developed from then. "Postmodernism as a philosophical movement is largely a reaction against the philosophical assumptions and values of the modern period of Western (specifically European) history—i.e., the period from about the time of the scientific revolution of the 16th and 17th centuries to the mid-20th century. Indeed, many of the doctrines characteristically associated with postmodernism can fairly be described as the straightforward denial of general philosophical viewpoints that were taken for granted during the 18th-century Enlightenment, though they were not unique to that period."- Britannica.com The Portland building of 1982, was a perfect example of postmodernism, designed by Michael Graves. This was a form of postmode

Sir Alfred Joseph Hitchcock was an English film director and producer who was said to have been the most influential director of all time and had directed some of the greatest British films of the 20th century. He only used blonde women in all of his film making career which implies that their role in the thrillers was a damsel in distress role and there to look good and for scopophilia. Here is a short documentary on Hitchcock and his work: “They’re like snow-capped volcanoes” This simile suggests that they are cool on the outside but full of sexual desire on the inside. This shows that the British women are only there to please the men, as they are objects that need a man to guide and influence them. This is his main point as it is in bold at the top of the page. It indicates that Hitchcock is a man who only sees women for their appearance as this is how he defines British women. When Hitchcock refers to British women’s magic, he is not referring to any talent or intelligen

• Layout and design: • The central image of the female comes across as an innocent mum in classic 1960’s dress. This resembles the image and idea that the magazine is trying to put across, this is the idea that the magazine is there to help and give advice to mums and trying to give confidence to the middle age women of Britain. The Name of the magazine is recognisable and in its position that it is on every “Woman’s magazine”, the bold text box at the bottom of the page, is used to get across the main selling point of the magazine. Overall it follows the typical conventions. • Central image: • The central image is of a female. She is shown in a non-sexualized light as she is not showing much flesh. She is not a celebrity. She has a Direct mode of address as she is open, smiling, looking out of the corner of her eyes. • Typography and graphics ‘House style’: • The graphics and fonts are no anything special, the fonts may catch some people’s eyes. The masthead is in a han