Woman Magazine
• Layout and design:
• The central image of the female comes across as an innocent mum in classic 1960’s dress. This resembles the image and idea that the magazine is trying to put across, this is the idea that the magazine is there to help and give advice to mums and trying to give confidence to the middle age women of Britain. The Name of the magazine is recognisable and in its position that it is on every “Woman’s magazine”, the bold text box at the bottom of the page, is used to get across the main selling point of the magazine. Overall it follows the typical conventions.
• Central image:
• The central image is of a female. She is shown in a non-sexualized light as she is not showing much flesh. She is not a celebrity. She has a Direct mode of address as she is open, smiling, looking out of the corner of her eyes.
• Typography and graphics ‘House style’:
• The graphics and fonts are no anything special, the fonts may catch some people’s eyes. The masthead is in a handwritten font, this gives the reader a feeling of an informal magazine, which goes against social and magazine norms.
• Visual codes and colour:
• Muted tones, beiges, yellow, patterned summer dress – relatable, not luxurious. Lighting highlights the model’s face, clearly wearing make-up, bright white teeth, sense of ‘wholesome’ beauty.
• Print technical codes:
As said before the woman is highlighted by a light which brings out a sense of ‘wholesome beauty’. There is no air brushing or Photoshop on his front cover as the program was not around at the time.
• Language and mode of address:
• He phase ‘Are you an A level beauty’ has the connotations of a school qualification but relating to female beauty, as though this is something that can be quantified, through an ‘exam’. Also Lingerie goes lively’ has subtle sexual connotations but euphemistically expressed with alliteration, not directly expressed, reflecting the social norms of the period Hitchcock quote – ‘British women have a special magic’ this reflects patriarchy, women being praised or affirmed by a male.
• Attitude and beliefs:
• Clear sense of gender roles is shown in the magazine, the female in the domestic sphere, importance of image/beauty, stereotypical notions of gender, the need to gain approval of a male, are the conventional views shown in the magazine.
Contents page
The contents contains several subsections of different homely needs and advice. This comes in the form of advice, stories, interviews and games. Advice in the magazine is one of its selling points as there are several sections that are there to guide a young or middle age woman in 1960’s Britain. For example, in 1960’s Britain Religion was a main source for a guide and help for a family, so the magazine includes a section on Canon Bryan Green, in this part a sense of God’s word would be spread to the readers to get out of a dark or sticky situation. Overall, the contents resembles the social norms of 1960’s as the woman is seen to stay at home and raise children, while receiving help and guidance from the church.
Adverts
Breeze soap has a sexualised image of a woman naked in a bath. Van Zoonen would say that the only reason on why they are trying to sell breeze is to please your man as you need to be “absolute freshness because you're a woman” this suggests because you're a woman there is an expectation to be beautiful so your man will be pleased with your appearance. Throughout the whole ad the word beauty emphasising the idea that women should be beautiful. It also uses words such as “darling” which is a male pet name for women enhancing the idea of a patriarchal society as men should work and earn money whereas women should just sit around and look beautiful.
Crème Puff there is a selection of pictures of a woman putting on her crème puff and soon as a man sees her he immediately goes towards her suggesting that when you put on crème puff you will attract men as your beauty will stand out also like breeze it emphasises the patriarchal society as the man is dressed smart with a suit probably going to work whereas the woman is just sitting there looking pretty suggesting that women don't need to make important decisions but should just look pretty and wait to be approached by a man. There's also the repetition of the word beauty suggesting that women have an expectation to look pretty and that that's there only purpose so they can attract men and look good for male gaze (Van Zoonen).
• The central image of the female comes across as an innocent mum in classic 1960’s dress. This resembles the image and idea that the magazine is trying to put across, this is the idea that the magazine is there to help and give advice to mums and trying to give confidence to the middle age women of Britain. The Name of the magazine is recognisable and in its position that it is on every “Woman’s magazine”, the bold text box at the bottom of the page, is used to get across the main selling point of the magazine. Overall it follows the typical conventions.
• Central image:
• The central image is of a female. She is shown in a non-sexualized light as she is not showing much flesh. She is not a celebrity. She has a Direct mode of address as she is open, smiling, looking out of the corner of her eyes.
• Typography and graphics ‘House style’:
• The graphics and fonts are no anything special, the fonts may catch some people’s eyes. The masthead is in a handwritten font, this gives the reader a feeling of an informal magazine, which goes against social and magazine norms.
• Visual codes and colour:
• Muted tones, beiges, yellow, patterned summer dress – relatable, not luxurious. Lighting highlights the model’s face, clearly wearing make-up, bright white teeth, sense of ‘wholesome’ beauty.
• Print technical codes:
As said before the woman is highlighted by a light which brings out a sense of ‘wholesome beauty’. There is no air brushing or Photoshop on his front cover as the program was not around at the time.
• Language and mode of address:
• He phase ‘Are you an A level beauty’ has the connotations of a school qualification but relating to female beauty, as though this is something that can be quantified, through an ‘exam’. Also Lingerie goes lively’ has subtle sexual connotations but euphemistically expressed with alliteration, not directly expressed, reflecting the social norms of the period Hitchcock quote – ‘British women have a special magic’ this reflects patriarchy, women being praised or affirmed by a male.
• Attitude and beliefs:
• Clear sense of gender roles is shown in the magazine, the female in the domestic sphere, importance of image/beauty, stereotypical notions of gender, the need to gain approval of a male, are the conventional views shown in the magazine.
Contents page
The contents contains several subsections of different homely needs and advice. This comes in the form of advice, stories, interviews and games. Advice in the magazine is one of its selling points as there are several sections that are there to guide a young or middle age woman in 1960’s Britain. For example, in 1960’s Britain Religion was a main source for a guide and help for a family, so the magazine includes a section on Canon Bryan Green, in this part a sense of God’s word would be spread to the readers to get out of a dark or sticky situation. Overall, the contents resembles the social norms of 1960’s as the woman is seen to stay at home and raise children, while receiving help and guidance from the church.
Adverts
Breeze soap has a sexualised image of a woman naked in a bath. Van Zoonen would say that the only reason on why they are trying to sell breeze is to please your man as you need to be “absolute freshness because you're a woman” this suggests because you're a woman there is an expectation to be beautiful so your man will be pleased with your appearance. Throughout the whole ad the word beauty emphasising the idea that women should be beautiful. It also uses words such as “darling” which is a male pet name for women enhancing the idea of a patriarchal society as men should work and earn money whereas women should just sit around and look beautiful.
Crème Puff there is a selection of pictures of a woman putting on her crème puff and soon as a man sees her he immediately goes towards her suggesting that when you put on crème puff you will attract men as your beauty will stand out also like breeze it emphasises the patriarchal society as the man is dressed smart with a suit probably going to work whereas the woman is just sitting there looking pretty suggesting that women don't need to make important decisions but should just look pretty and wait to be approached by a man. There's also the repetition of the word beauty suggesting that women have an expectation to look pretty and that that's there only purpose so they can attract men and look good for male gaze (Van Zoonen).
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