LouBoutin advert- ADBUSTERS

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this advert suggests:
  • Black person, suggests that the person could be from Africa as the background is Barron, also an image of a Black African has the connotation of a poor and unfortunate, this is the opposite to the normal LouBoutin customers.     
  • The Anti-capitalist view is shown through the inequality between the rich white shoes that LouBoutin normally sells shoes to, and the poor African who is wearing plastic bottles on their feet for protection.
  • "Red soles are always in season" suggests that a persons feet in a poorer nation are always bleeding or blistered due to the lack of footwear, the red soles are associated with the LouBoutin range, it is almost a trade mark. 
  • The use of the actual name of the product gives the advert a realistic and well known feel.
  • Normal LouBoutin shoes cost around £400, the contrast is shown with the worthless plastic shoes.
  • The audience is made to feel guilt and embarrassed. 


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