Matthew's Media Blog

Bell Hooks Gloria Jean Watkins ,born September 25, 1952, better known by her pen name bell hooks, is an American author, feminist, and social activist. The name "bell hooks" is derived from that of her maternal great-grandmother, Bell Blair Hooks. The focus of hooks' writing has been the intersectionality of race, capitalism, and gender, and what she describes as their ability to produce and perpetuate systems of oppression and class domination. She has published over 30 books and numerous scholarly articles, appeared in documentary films, and participated in public lectures. She has addressed race, class, and gender in education, art, history, sexuality, mass media, and feminism. Van Zoonen  the idea that gender is built through discourse and varies with historical context. the idea of a male gaze and that females are there to be looked at in society.

Component 1: section A Context: - Designed for heavy duty, machine cleaning, Procter and Gamble lunched Tide in 1946 and it quickly became the brand leader in America. Uniquely DM&B used print and radio advertising campaigns concurrently in order to quickly build audience with familiarly with the brand. Both media forms used the “housewife” ideal and that the customers “loved” and “adored” Tide. Colour: - Use of red on the product makes it stand out. Also just the use of red makes the text and key words stand out of the page. The lady is wearing a very clean blue and white shirt which is used to emphasise the effects of the soap. A colourful cartoon in the bottom right hand corner shows that you can have a colourful life with ‘Tide’. Central image:-The lady appears very happy as she has her hands on a box of Tide, moreover she is your typical American in the 1950’s as she would have been a house wife and now she has tide her life is so much easier. The love hearts, above the ce...

Newspapers ownership and conventions  The Sun  Ownership-Rupert Murdoch  Background: Rupert Murdoch was born on March 11, 1931, in Melbourne, Australia. Murdoch inherited his father's papers, the Sunday Mail and the News, and continued to purchase other media outlets over the years. In the 1970s, he started buying American newspapers. Murdoch branched out into entertainment with the purchase of 20th Century Fox Film Corp. Political stance: In America he is close to Donald Trump therefore a republican. In the UK he supports the political/democratic system that we have, while he dislikes the constitutional monarchy, as he is known not to like the monarchy. He has close ties to the labour party and back when Tony Blair was an MP he was a strong supporter. Other companies that Rupert Murdoch is involved with: Rupert Murdoch was the former CEO of 21st Century Fox, the parent of powerhouse cable TV channel Fox News, may well be the world's most powerful media ty...

Kiss of the Vampire by Matthew Doran on Scribd

The media provides us with tools that we use to construct our identity. Also, he thinks that identities are formed through binary opposites, Strauss theory. Chris Anderson believes that the media has allowed us to do a lot more stuff, and allowed us to debate and create conversations. In the past sense identity was built through media that was constantly available as there was not a wide range of texts out there as stereo typical ideals were constantly in the media.

code 1:- Hermetic code, this is the way a story avoids telling the truth or revealing all the facts, in order to drop clues through out that will add to the mystery. code 2:-The enigma code, The way tension is built up and the audience is left guessing what will happen next. code 3:-The semantic code, the code points to any element in the text that suggests a particular, often additional, meaning by way of connotation which the story suggests. code 4:-The symbolic code, similar to the semantic code, however it acts on a wider level- organizing semantic meanings into broader and deeper sets of meaning. code 5:-the cultural code, this looks at the audiences wider cultural knowledge, morality and ideology. This gives more context and meaning to a text, it references how we think.