David Gauntlett

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The media provides us with tools that we use to construct our identity. Also, he thinks that identities are formed through binary opposites, Strauss theory. Chris Anderson believes that the media has allowed us to do a lot more stuff, and allowed us to debate and create conversations.
In the past sense identity was built through media that was constantly available as there was not a wide range of texts out there as stereo typical ideals were constantly in the media.

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