Formation- Beyoncé

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Formation by Matthew Doran on Scribd

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Postcolonial Theory-Paul Gilroy

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Section A

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Compare how gender is represented in this Nivea advertisement and the Tide advertisement you have studied. In your answer you must include: • Consider the use of media language to convey meaning • Consider how the representations construct versions of reality • Consider the similarities and differences in how audiences are positioned by the representations In both adverts a strong sense of gender is presented by the editor of the adverts. Even though they are 50 years different in age, the core elements of the adverts show a gender focus element. Leibniz van Zoonen says that while adverts do portray women in a sexualised manner, often nude or with a limited amount of clothing on, the images are presented for the ‘male gaze’, while men are shown as a spectacle. In the Nivea advert the male is at the centre of the image and looks in control and showing off his stereotypical attractive male body. He is also looking and laughing at the camera, this is used to break the forth w
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