Riptide-Vance Joy

-

Who is Vance Joy?

Vance Joy, otherwise known as James Keogh, is an Australian signer son writer. He signed a 5 year deal with Atlantic Records in 2013. He released his EP, God Loves You When You're Dancing in March of 2013. His most well-known song, Riptide, was voted number 1 on the 2013 Triple J hottest 100. He released his studio debut album in 2014.

Vance Joy's EP

Released in March of 2013 via liberation music, The EP was nominated for 2 different awards, this includes the ARIA Music awards and the ARIA Breakthrough artist. The EP contained Riptide, the longest charting song on the AVIA top 100, as it stayed in the top 100 for 107 weeks.

 Vance Joy's Georgia



The song was aimed to change peoples perceptions of rough and though men, this is shown through the homosexual army soldiers at the end of the music video kissing. Following the death and kissing scene, everybody apart from the female actresses break down into tears, this is showing that there are feelings in every man that they are unable to express due to the social norms.

Until they kiss we only think that the sense of loss is shown, however they kiss and then we are shown that the main actors are shown as gay, this may be done to go against war film norms as the male feelings are not usually allowed to be shown. 

Wes Anderson Case Studies 



Riptide


Does the video imply a uniqueness to the band?

Yes, normally a music video is not shown as a literal meaning/viewing. The music is used as a narrator for the montage that is happening as a view. The images have very metaphorical and simple meanings at the same time. For example, the riptide image that is shown when mentioned symbolized the fact that you cant get out of a situation, as you shouldn't swim against the tide, so you should let go and go with the flow.

When asked, "would the video have the same feeling if the main character was male"?

we said no as the video is made to seem that the female is seen as weak and vulnerable. However there have been other music videos with a view of a male and a female in the center of the video, this is every other freckle.

Comments

Post a Comment

Popular posts from this blog

Postcolonial Theory-Paul Gilroy

-
Image
What is a colony? a country or area under the full or partial political control of another country and occupied by settlers from that country. Gilroy believes that colonial discourses continue inform contemporary attitudes to race and ethnicity in  the post colonial era. Civilization-ism  constructs racial hierarchies and sets up binary oppositions based on notions of otherness. An example is the British empire, in 1913 the British empire held way over 412 million people,23% of the worlds population. Britain post-imperial postcolonial melancholia demonstrates its failure to let go of a long gone imperial past reproduces in the present imperial impulse. A target of impulse may be an immigrant.
Read more

LouBoutin advert- ADBUSTERS

-
Image
this advert suggests: Black person, suggests that the person could be from Africa as the background is Barron, also an image of a Black African has the connotation of a poor and unfortunate, this is the opposite to the normal LouBoutin customers.      The Anti-capitalist view is shown through the inequality between the rich white shoes that LouBoutin normally sells shoes to, and the poor African who is wearing plastic bottles on their feet for protection. "Red soles are always in season" suggests that a persons feet in a poorer nation are always bleeding or blistered due to the lack of footwear, the red soles are associated with the LouBoutin range, it is almost a trade mark.  The use of the actual name of the product gives the advert a realistic and well known feel. Normal LouBoutin shoes cost around £400, the contrast is shown with the worthless plastic shoes. The audience is made to feel guilt and embarrassed. 
Read more

Section A

-
Image
Compare how gender is represented in this Nivea advertisement and the Tide advertisement you have studied. In your answer you must include: • Consider the use of media language to convey meaning • Consider how the representations construct versions of reality • Consider the similarities and differences in how audiences are positioned by the representations In both adverts a strong sense of gender is presented by the editor of the adverts. Even though they are 50 years different in age, the core elements of the adverts show a gender focus element. Leibniz van Zoonen says that while adverts do portray women in a sexualised manner, often nude or with a limited amount of clothing on, the images are presented for the ‘male gaze’, while men are shown as a spectacle. In the Nivea advert the male is at the centre of the image and looks in control and showing off his stereotypical attractive male body. He is also looking and laughing at the camera, this is used to break the forth w
Read more