Key terms

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  • Distribution- the link between the media creator and the audience. 
  • readership- how many people see the product/information.
  • circulation- how many of a product are out in the public domain.
  • binge watching- when a person watches a high quantity of TV programs, this has increased due to the rise of online films and TV programs online.   
  • cross platform marketing- the ability to push a product on various platforms,e.g.online,TV,radio and newspapers.
  • Vertical integration- when a parent company controls more then 1 company.
  • context- looking around the time when a piece of media is created. 
  • conglomerate- different organisation that are grouped together.  

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